About JUSTRIDE®
Where every ride connects us
Our Mission
Better rides. Stronger Community. Safer Journeys.
We’re building JUSTRIDE to bring the things riders actually need into one place — great routes, motorcycle-first navigation, group riding and safety technology designed around real-world riding.
Route Discovery
Impact detection, emergency contact alerts and advanced emergency support.
Stay Connected
Our Approach
Technology that supports the ride, not distracts from it.
- Offline routes
- Group Navigation and live location sharing
- Impact detection and emergency support
- Satellite connectivity
- Apple CarPlay and Android Auto
- GPX import and route planning
The Team
A team of riders, builders and creators who live for the ride.
Andrew leads the strategic direction of JUSTRIDE, overseeing partnerships, commercial growth and the development of the business as it scales.
With decades of experience across motorcycle safety, technology and the wider industry, he works closely with the team and external partners to ensure JUSTRIDE continues to solve real problems for riders while building a sustainable global brand.
Tom leads JUSTRIDE’s brand positioning, user experience and go-to-market activity. With experience across automotive retail, digital marketing and motorcycle technology, including roles at Vertu Motors and Realsafe Technologies, he brings a strong understanding of customer behaviour, trust and digital product design.
His focus is ensuring that JUSTRIDE remains intuitive, engaging and accessible to everyday riders.
Thalassa leads JUSTRIDE’s social media, influencer engagement and audience growth strategy. Her experience spans the motorcycle industry and international consumer brands, including Yamaha Motor Europe, Touratech, PETRONAS Motorsports, Mosko Moto and Netcentric.
Through her focus on community-led growth, industry relationships and digital trust, she helps ensure that JUSTRIDE’s brand and communications remain authentic, engaging and closely aligned with rider culture.
Scott brings more than 30 years of operational ICT experience from his service in the Royal Air Force, including the management of mission-critical communication and information systems around the world.
His expertise supports the team’s work across resilient communications, satellite-enabled services and safety-critical infrastructure. A qualified drone pilot and experienced motorcyclist, Scott also brings extensive knowledge of connected rider and motorcycle safety technologies.
Martin represents the voice of the everyday and returning motorcyclist, bringing valuable insight into rider confidence, skills development and the experience of getting back on two wheels. He supports JUSTRIDE through app testing, rider feedback, event delivery and community engagement.
His practical perspective helps ensure that JUSTRIDE remains grounded in the genuine needs and experiences of riders.
Andie supports JUSTRIDE through safety assurance, app testing, content creation and community engagement. As a lifelong motorcyclist with experience across sports bikes and adventure motorcycles, he brings insight into a wide range of riding styles, behaviours and expectations.
His involvement in product testing, podcast hosting and rider-focused content helps keep JUSTRIDE’s development closely connected to the motorcycle community.