Privacy Policy

Last Updated: 11 August 2026

SCFMOTO Ltd (“SCFMOTO”, “JUSTRIDE”, “we”, “our”, “us”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and share personal information when you:

• visit or use the JUSTRIDE website;
• sign up for JUSTRIDE news, updates or marketing;
• purchase products through the JUSTRIDE online shop;
• download, register for or use the JUSTRIDE mobile application; or
• use associated JUSTRIDE services, including JUSTRIDE Assist.

Together, these are referred to in this Privacy Policy as the JUSTRIDE Services.

Your use of the JUSTRIDE mobile application is also subject to our Terms and Conditions and End User Licence Agreement, available through the JUSTRIDE website.

By using the JUSTRIDE Services, you acknowledge the practices described in this Privacy Policy.

1. WHO WE ARE

The JUSTRIDE Services are operated by:

SCFMOTO Ltd
Orbit Building
NETPark
Joseph Swan Road
Sedgefield
County Durham
TS21 3FB
United Kingdom

Company No: 16703682
Email: info@justride-app.com

SCFMOTO Ltd is the Data Controller responsible for processing personal information collected through the JUSTRIDE website, online shop and mobile application.

2. INFORMATION WE COLLECT

The information we collect depends on which JUSTRIDE Services you use.

Account Information

When you create a JUSTRIDE account, we may collect:

• Name
• Email address
• Username
• Profile image
• Country
• Town or region where provided
• Account preferences
• Profile information you choose to provide

Newsletter & Marketing Information

When you sign up to our newsletter, early access list or other marketing communications, we may collect:

• First name
• Last name
• Email address
• Marketing preferences

Our email marketing and mailing lists may be managed through third-party email marketing providers such as Mailchimp.

Orders & Online Shop Information

When you place an order through the JUSTRIDE online shop, we may collect:

• Name
• Billing address
• Shipping address
• Email address
• Telephone number, where provided
• Products ordered
• Order and fulfilment information

Payments may be processed through third-party payment providers such as Stripe.

We do not store or have access to your full payment card details.

Where physical products are purchased through the JUSTRIDE shop, order information may be provided to fulfilment partners such as Printify where necessary to manufacture, process and deliver your order.

Subscription Information

Where you purchase or use a JUSTRIDE Pro subscription, we may collect or receive:

• Subscription status
• Purchase history
• Billing information supplied through Apple, Google, Stripe or other payment providers
• Subscription renewal information
• Subscription entitlement information

We do not store full payment card details.

Route & Riding Information

When you use the JUSTRIDE application, we may collect information relating to your riding activity, including:

• Routes created
• Routes recorded
• Saved routes
• Planned routes
• GPX imports
• GPX exports
• Ride history
• Route preferences
• Navigation activity
• Ride distance and duration
• Reviews and ratings
• Photos or other information associated with rides

The information visible to other JUSTRIDE users will depend on the privacy and sharing settings applicable to the relevant activity or feature.

Location Information

JUSTRIDE uses location information to provide features including navigation, route recording, live location sharing, Group Navigation, safety services and emergency assistance.

This may include:

• Real-time GPS location
• Background location data
• Journey tracking information
• Route recording information
• Location sharing information
• Emergency incident locations

Location permissions are requested through your device operating system and may be changed at any time through your device settings.

Certain JUSTRIDE features may not work correctly, or may have reduced functionality, if location permissions are disabled.

Motion & Sensor Data

To support rider safety features and crash or incident detection, JUSTRIDE may collect or process information from supported device sensors, including:

• Accelerometer
• Gyroscope
• Magnetometer
• Barometer
• Device movement information

Sensor information may be processed to identify potential riding incidents and support emergency alerting services.

Emergency Contact Information

Where you choose to provide emergency contacts, we may collect:

• Emergency contact names
• Emergency contact telephone numbers
• Emergency contact email addresses

This information is used for rider safety and emergency assistance purposes.

You should ensure that you have the permission of any person whose information you provide as an emergency contact.

Communications Data

We may collect or process information associated with communications including:

• Customer support enquiries
• In-app communications
• Safety notifications
• Emergency assistance communications
• Satellite messaging services
• Communications with emergency assistance providers

Device & Technical Information

We may collect:

• Device type
• Operating system
• Device identifiers
• Application version
• Diagnostic information
• Crash reports
• Performance information
• Technical and security information

User Generated Content

Where JUSTRIDE functionality permits, users may create, upload or publish content including:

• Routes
• Route descriptions
• Images
• Comments
• Reviews
• Ratings
• Profile information
• Other user-submitted content

Content that you choose to share with other users may be visible according to the privacy settings associated with that content.

You remain responsible for the content you choose to publish or share.

3. HOW WE USE YOUR INFORMATION

We may use personal information to:

• Provide and operate the JUSTRIDE Services
• Create and manage JUSTRIDE accounts
• Enable navigation functionality
• Record routes and rides
• Save and manage routes
• Support route sharing
• Enable Group Navigation
• Provide Live Location Sharing
• Deliver JUSTRIDE Assist services
• Detect potential riding incidents
• Coordinate emergency assistance
• Notify nominated emergency contacts
• Support satellite-enabled services
• Manage JUSTRIDE Pro subscriptions
• Process and deliver online shop orders
• Send order confirmations and shipping updates
• Provide customer support
• Send marketing communications where you have opted in
• Improve the JUSTRIDE application and website
• Monitor performance and diagnose technical problems
• Prevent misuse, fraud and security incidents
• Administer our website and online shop
• Comply with legal and regulatory obligations

4. MARKETING COMMUNICATIONS

If you subscribe to our mailing list or otherwise consent to receiving marketing communications, we may send you information including:

• JUSTRIDE news
• Product and app updates
• Feature announcements
• Launch announcements
• Podcast and community updates
• Promotions and offers
• Partner-related JUSTRIDE communications

You can unsubscribe from marketing emails at any time using the unsubscribe link contained within our marketing emails.

Unsubscribing from marketing communications will not prevent us from sending essential service communications relating to your account, purchases, subscription, safety services or other JUSTRIDE Services you use.

5. WEBSITE COOKIES & ANALYTICS

The JUSTRIDE website may use cookies and similar technologies to:

• Keep the website functioning correctly
• Support website and online shop functionality
• Understand website traffic and usage
• Measure the performance of content and marketing
• Improve website performance and user experience
• Help prevent fraud or misuse

Some cookies may be provided by third-party website, analytics, payment or marketing service providers.

Where required by law, we will request your consent before placing non-essential cookies or similar technologies.

You can also control cookies through your browser settings.

6. LIVE LOCATION SHARING & GROUP NAVIGATION

Live Location Sharing is an optional JUSTRIDE feature.

When you enable a feature that requires location sharing, selected users, groups or contacts may be able to view your location during an active ride or sharing session.

Group Navigation may also enable riders participating in the same active group ride to view each other’s locations for the duration of that session.

You remain responsible for selecting the people or groups with whom you share your location.

Location sharing may be disabled or ended using the relevant controls within JUSTRIDE.

7. JUSTRIDE ASSIST & EMERGENCY SERVICES

JUSTRIDE Assist uses information such as device sensor information, location information and account information to provide rider safety functionality.

Where a potential riding incident is detected, relevant information may be processed to:

• Assess the incident
• Ask the rider to confirm whether they are safe
• Notify nominated emergency contacts
• Coordinate emergency assistance
• Facilitate communication with emergency support providers
• Provide relevant incident and location information to emergency assistance providers

JUSTRIDE Assist and crash or incident detection technology are designed to assist riders but cannot guarantee the detection of every accident, crash, emergency or other incident.

JUSTRIDE should not be considered a replacement for contacting the appropriate emergency services directly where you are able to do so.

8. GLOBAL RESCUE & OTHER EMERGENCY ASSISTANCE PROVIDERS

JUSTRIDE Assist may use services provided by Global Rescue and other emergency assistance or response providers.

Where an emergency assistance service is activated, information reasonably necessary to provide that assistance may be shared with the relevant provider.

This may include:

• Name
• Contact information
• Emergency contact details
• Current or last known location
• Incident information
• Relevant account information
• Information necessary to communicate with or assist the rider

Such information will only be shared where reasonably necessary to provide or coordinate emergency assistance or where otherwise permitted or required by law.

9. SATELLITE CONNECTIVITY

Where a user connects a compatible satellite communication device or service to JUSTRIDE, we may process information including:

• Satellite device identifiers
• Satellite location information
• Satellite message metadata
• Emergency SOS information
• Journey tracking information
• Connectivity information

Satellite functionality may be subject to additional terms and privacy policies imposed by the relevant satellite device manufacturer, network operator or service provider.

10. SHARING YOUR INFORMATION

We may share personal information with trusted third parties where necessary to provide the JUSTRIDE Services.

These may include:

• Global Rescue and other emergency assistance providers
• Emergency response providers
• Satellite communication providers
• Cloud hosting and infrastructure providers
• Mapping, navigation and location service providers
• Analytics and diagnostics providers
• Customer support providers
• Payment and subscription providers, including Apple, Google and Stripe
• Email marketing providers, including Mailchimp
• Online shop fulfilment providers, including Printify
• Website hosting and technical service providers
• Professional advisers where necessary
• Regulatory, law enforcement or other authorities where we are legally required to do so

We only share information that is reasonably necessary for the relevant purpose.

We do not sell your personal information.

Third-party service providers may process information in accordance with their own privacy policies and legal obligations.

11. THIRD-PARTY SERVICES & LINKS

The JUSTRIDE website and application may contain links to, or integrate with, websites and services provided by third parties.

These third parties may have their own privacy policies and terms.

Except where we act as the Data Controller for information processed on our behalf by a service provider, we are not responsible for the privacy practices, security or content of independent third-party websites or services.

We recommend reviewing the privacy policies of relevant third-party providers.

12. LEGAL BASIS FOR PROCESSING

Where the UK GDPR, EU GDPR or other applicable data protection legislation applies, we process personal information using one or more appropriate legal bases.

These may include:

• Performance of a contract — where processing is necessary to provide JUSTRIDE Services, fulfil an order, administer a subscription or provide services you have requested.
• Consent — where you have provided consent, including for certain marketing, location, permissions or optional functionality.
• Legitimate interests — where processing is reasonably necessary to operate, improve, secure or protect JUSTRIDE and those interests are not overridden by your rights.
• Compliance with legal obligations — where processing is necessary to meet obligations imposed on us by law.
• Vital interests — where processing is necessary to protect your life or the life of another person, particularly in connection with emergency assistance.

Where processing is based on consent, you may withdraw that consent where applicable.

13. INTERNATIONAL TRANSFERS

Countries outside the United Kingdom may have different data protection laws and some may provide a lower level of protection for personal information.

It may sometimes be necessary for us or our service providers to transfer or process your information outside the UK.

This may include cloud infrastructure providers and other service providers that support the JUSTRIDE Services.

Where personal information is transferred outside the UK, we will comply with applicable UK data protection law.

Under applicable data protection legislation, international transfers may take place where:

• the UK Government has determined that the relevant country provides an adequate level of protection;
• appropriate safeguards are in place together with enforceable rights and effective legal remedies; or
• another permitted exception under applicable data protection law applies.

Where necessary, appropriate contractual or legal safeguards will be used to protect personal information transferred internationally.

If the legal mechanism relied upon for a transfer changes, we will take appropriate steps to ensure that any continued transfer remains lawful.

14. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information where necessary to:

• Operate the JUSTRIDE Services
• Maintain your account
• Provide subscriptions
• Process and fulfil orders
• Support rider safety and emergency services
• Provide customer support
• Prevent fraud and misuse
• Resolve complaints or disputes
• Establish, exercise or defend legal claims
• Meet legal, tax, accounting or regulatory obligations

Retention periods may vary depending on the type of information and the purpose for which it is processed.

When information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

15. DATA SECURITY

We use reasonable technical and organisational measures designed to protect personal information from:

• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction

Payments are processed through trusted third-party payment providers and we do not store full payment card details.

While we take data security seriously, no website, application, communications network or information system can be guaranteed to be completely secure.

16. YOUR DATA PROTECTION RIGHTS

Subject to applicable data protection law, you may have rights including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Request restriction of processing
• Object to certain processing
• Request portability of your information
• Withdraw consent where processing relies on consent
• Unsubscribe from marketing communications

You may also be able to manage or delete certain information directly through JUSTRIDE account and privacy settings.

To exercise your rights, contact:

info@justride-app.com

We may need to verify your identity before processing certain requests.

17. CHILDREN

The JUSTRIDE application is not intended for individuals under the age of 16.

We do not knowingly collect personal information through the application from children under 16.

If we become aware that personal information has been collected from a child in circumstances where it should not have been collected, we will take appropriate steps to delete it.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect:

• Changes to JUSTRIDE Services
• New functionality
• Changes to third-party services
• Changes to our processing activities
• Changes to applicable laws or regulations

The latest version of this Privacy Policy will be made available through the JUSTRIDE website and, where appropriate, within the JUSTRIDE application.

Material changes may also be communicated through the application, website, email or another appropriate method.

The date at the top of this Privacy Policy indicates when it was last updated.

19. CONTACT US

If you have questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact:

SCFMOTO Ltd
Orbit Building
NETPark
Joseph Swan Road
Sedgefield
County Durham
TS21 3FB
United Kingdom

Email: info@justride-app.com

20. EXTRA HELP

If you require this Privacy Policy in another format, for example audio, large print or braille, please contact us using the details above.