Alton, Hampshire, UK – R&G, one of the world’s leading manufacturers of motorcycle protection products, has announced a strategic partnership with SCFMOTO, creators of the innovative JUSTRIDE motorcycle navigation and rider safety platform.
The partnership sees R&G become a JUSTRIDE Strategic Founding Partner, bringing together two brands with a shared commitment to protecting motorcycles and the people who ride them.
To celebrate the partnership, riders purchasing a JUSTRIDE Pro subscription through a dedicated page until the end of October will receive an exclusive offer on selected R&G products, with their exclusive code delivered following successful subscription.
At the heart of the collaboration is a shared approach to protection. For more than two decades, R&G has developed innovative products designed to protect motorcycles from damage. JUSTRIDE extends that philosophy to the rider.
JUSTRIDE Assist combines AI-powered crash detection and automatic emergency alerting with a comprehensive emergency case management service designed specifically for motorcyclists.
If a serious crash is detected and the rider is unable to call for help themselves, JUSTRIDE Assist can intelligently validate the incident and automatically initiate an emergency response.
But the service doesn’t stop once an alert has been sent.
Following an emergency activation, a live emergency case is created, enabling two-way messaging and continuous rider location updates with the emergency response team while the incident remains active. The case continues to be managed as the response develops and is only resolved once appropriate assistance has been provided.
JUSTRIDE also extends emergency protection to riders travelling together. Group Emergency Alerting means that if a rider has an emergency during an active Group Navigation session, other riders in the group can be alerted and directed towards the rider’s last known emergency location – providing another valuable layer of protection when riding together.
For riders travelling beyond traditional mobile network coverage, optional satellite communications add another layer of protection. A compatible connected satellite device can enable emergency communications and location information to continue from remote areas where cellular connectivity may be unavailable.
The same satellite capability can extend JUSTRIDE’s live rider location sharing and connected group riding services into remote locations, providing riders with an additional level of connectivity whether riding individually or as part of a group.
JUSTRIDE has also been designed for riders whose adventures don’t end when the tarmac does.
Alongside intelligent route planning and generation, solo navigation, Group Navigation and live rider location sharing, JUSTRIDE provides seamless mixed-surface navigation.
Riders can use turn-by-turn navigation to reach the start of an off-tarmac route and, on arrival, JUSTRIDE automatically transitions into route following – without stopping to change apps or load another route.
The same experience extends to Group Navigation, allowing riders to travel together on-road before seamlessly transitioning onto an off-tarmac adventure with the same shared route and live rider locations.
Together, these capabilities bring route discovery, planning, generation, road and off-tarmac navigation, connected group riding and advanced rider protection into one integrated motorcycle platform.
Simon Hughes, Managing Director of R&G, said:
“At R&G we’ve always believed in developing products that give riders greater confidence and protection. JUSTRIDE complements that philosophy perfectly by extending protection beyond the motorcycle itself, combining intelligent navigation with innovative rider safety technology. We’re delighted to become a Strategic Founding Partner and look forward to working closely with the JUSTRIDE team to help bring these innovations to riders around the world.”
Andrew Richardson, Co-Founder and CEO of SCFMOTO, said:
“This partnership brings together two companies with a shared ambition to protect every ride. R&G has spent decades developing products that protect the motorcycle, while JUSTRIDE has been developed to help protect the rider.
“JUSTRIDE Assist takes that significantly further – it’s not simply about detecting a crash and sending an alert, but helping manage what happens next, maintaining communication and rider location information throughout an active emergency. And when riders are travelling together, Group Emergency Alerting extends that protection across the group.
“Combine that with route planning and generation, seamless road-to-off-tarmac navigation, Group Navigation, live rider locations and satellite connectivity, and we believe JUSTRIDE represents an entirely new level of connected navigation and rider protection.”
The partnership includes product endorsement from R&G, as well cooperating in digital marketing, content, rider education, influencer activity, racing promotions and future product announcements as R&G and JUSTRIDE work together to introduce the platform to riders worldwide.
Together, R&G and JUSTRIDE are redefining what it means to Ride Protected.
